Dogged over his relatively weak support among Latinos in both the primary and general elections, Joe Biden is conducting a massive turnaround campaign
elections, Joe Biden is conducting a massive turnaround campaign, hiring a rash of Hispanic operatives, spending $1 million in Spanish-language outreach and, this week, signing one of the nation’s top pollsters in the field, Latino Decisions.
“In 2018, some of the statewide campaigns in Florida did not have robust Latino engagement,” Barreto said. “Puerto Rican turnout in Central Florida was not robust.” The campaign, he said, is ready to “pivot in South Florida and have different messages on the diversity of the community there, whether you’re talking to the Cubans who were born in Cuba or born in the United States, South Americans ... and engaging Latinos where they are and the issues that matters to them.”
In Tucson and Phoenix, the ads were narrated by a Mexican-accented Spanish-speaker. In Miami, the narrator spoke in a Cuban accent. And in Orlando and Tampa, the narrator‘s voice was Puerto Rican.
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