The White House has joined the messaging platform Community to increase outreach and seek more interactive connections
The president joined the messaging platform, Community, which allows influencers and other high-profile figures to communicate directly with their audience through text messages.
The president’s digital team has experimented with ways of reaching voters, particularly younger ones on social media platforms. The White House does not have a TikTok account, althoughand others who uploaded the collaborations to their own TikTok accounts. The president also has sat for interviews loaded to Shade Room, a pop culture site geared for a young, Black audience, and White House Covid adviser Anthony Fauci has held Instagram Live sessions.You’re beholden to the algorithm.
Launched in 2019, Community allows both people and companies, or their brands, to send text messages to fans and supporters in a group or one-on-one. Users can opt-in to receive messages and promotions, while the people they follow — particularly politicians — use the platform to mobilize supporters and voters.
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