The Beyond Meat CEO wants to make traditional protein from animals 'obsolete'
Beyond Meat Inc.’s Chief Executive Ethan Brown has a lofty goal for his plant-based meat product: he wants to replace traditional animal meat entirely.
Beyond Meat shares priced at $25 on Wednesday and began trading Thursday on the Nasdaq at $46. Prices neared $73 at their intraday peak. Beyond Meat closed at $65.75 Wednesday.Brown says there are four factors that are driving consumers to Beyond Meat: health, climate , environment and animal welfare.
Meat producers Tyson Foods Inc. TSN, -0.04% are also looking at different ways of creating protein, like “recycled” crisps and meat produced in a lab.
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