Best value UK supermarket for own-brand products named as Waitrose beats Tesco and Morrisons
The best value supermarket for own-brand products in the UK has been named. A study compared supermarket own-brand products from ASDA, Tesco, Morrisons, Sainsbury's, Ocado and Waitrose to find which had the largest number of own-brand essentials on offer at the best price.
The retail experts tracked the prices of 42 everyday items from the shopping basket used in the Office for National Statistics’ Consumer Price Index since 2019. As such, they used this as a guideline to monitor the prices for the same own brand or like-for-like products. After analysing these products across all of the six supermarkets, ASDA was revealed as the best supermarket for the price of its own brand essentials – known as ‘Just Essentials’ – with the retailer offering 31 out of the 42 everyday products at a total basket cost of just £34.17.
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