J.D. Power's U.S. Automotive Forecast for February predicted that automaker incentive spending would grow to $2,565, a notable improvement over last year's numbers.
grappled with all manner of disruption, from supply chain issues to a global pandemic. While the situation hasn’t completely returned to “normal,” things are calming down, and the market is moving in the right direction. J.D. Power recently released its U.S. Automotive Forecast that assessesJ.D. Power projected that automaker discounts would climb to $66 this month, adding to an impressive trajectory since this time last year.
3 percent last year to 5.3 percent now. That growth is expected to bring the average discount per vehicle to $2,565 this month.now account for 23.2 percent of retail automotive sales, an increase of 4.5 points from last year’s 18.7 percent. Some automakers, includingthe old-fashioned way – off the lot – rather than navigating the custom ordering process or paying a markup for an in-demand vehicle. Auto, which had been on the rise for quite a while now, have also slowed their roll.
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