Engagement may be higher on Twitter, but that doesn't translate to ad revenue, Bernstein analysts said.
will serve as catalysts for the ability to increase the cadence of innovation, specifically in ad product. Silver Lake invested $1 billion in Twitter after Elliott took a large position in the company and made a failed attempt to oust CEO Jack Dorsey earlier this year.
One bright spot is that some advertisers are spending more on digital as they're forced to close physical stores.
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