Ben & Jerry’s has rebranded its Change Is Brewing ice cream flavor to encourage voter turnout in Black communities.
“In the current political climate, there are a lot of burdens that are being thrown to make it more difficult for people to vote,” Greenfield said, “and we’re trying to make sure that everybody has an opportunity to have their vote counted.”
Brown said giving the Change Is Brewing ice cream out to marginalized communities helps engage voters and allows for conversations about important topics that areof many Black voters, like the cost of living and health care. She said her organization is fighting voting restrictions the closing of polling sites in places like Georgia.
“You would be amazed at how powerful ice cream is in terms of a discussion for people to … talk about what they care about,” Brown said. “What their fears are. What their desires are.”
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