Too many businesses, athletes, and celebrities think that they must use their platform to talk about politics, writes ZacharyFaria. Ben and Jerry decided to make politics central to the brand, which makes this failed boycott even more embarrassing.
Ben & Jerry’s ice cream will once again be sold in East Jerusalem and the West Bank after the ice cream brand’s parent company, Unilever, settled with its Israeli partner after Ben & Jerry’s tried to sever that relationship.
It’s an appropriate end to an activist decision that was embarrassing from the beginning. The co-founders of the ice cream brand, Ben Cohen and Jerry Greenfield, sat down with Axios to try and defend their decision at the time, but they could not explain why they only stopped selling their ice cream in the “occupied” territories and not all of Israel.
When Axios’s Alexi McCammond asked why they weren’t extending their boycotts to Texas over its abortion ban or Georgia over its election law, the social justice ice cream duo wondered what the point was. “I don’t know what that would accomplish,” Cohen said, contradicting the logic behind the original stand.
As it turns out, the boycott went as well as their interview. Without being able to try and influence heated geopolitical conflicts, now Ben & Jerry’s is only left with its opinions on defunding the police, climate change, voting laws, campaign finance reform, and socialism. You know, the issues people are really thinking about when they go to the store to buy ice cream.
Too many businesses, athletes, and celebrities think that they must use their platform to talk about politics, even when they don’t understand the issues they are talking about. Ben and Jerry decided to make politics central to the Ben & Jerry’s brand, which makes this failed boycott even more embarrassing.
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