Each of Trader Joe’s 500-plus locations has custom-made signage, created by staff artists.
,” a man is seen dangling above stormy seas — but instead of saving a woman, he’s saving a carrot.
But Kaufeldt says there’s serious creativity in the store work, too, and he likens it to pop art. “Taking an iconic Trader Joe’s item, like a can of corn and then turning it into an art piece — it’s kind of like Andy Warhol,” he says.
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