We chatted with EricNamOfficial about his new English-language BeforeWeBegin EP
-- who have pursued careers in the K-pop industry as an alternative to the U.S. market, where musicians of Asian descent are few and far between. But now he’s taking that first leg of his career and taking a step in the direction of his homeland at a time when the entertainment industry is seeing shifts in representation, with the likes ofbringing attention to Asian talent in Hollywood, and the world at large.
“I was like, ‘All I feel is, like, unhappy and I'm burnt out. So how do we write about this in a way that people can relate to and understand, and they don't feel like this is like a weird ass song?’” he recalls asking co-writers. “As we were doing it, I had these moments, kind of an existential crisis of like, 'OK, I'm exhausted.
Signed to Stone Music Entertainment, a subsidiary of South Korean entertainment behemoth CJ ENM, Nam knows that time is a matter of profitability, especially in the highly competitive K-pop world. “If you're on break, you're not making money.” Over the years, he's managed to keep momentum going while working more or less on his own terms, looking to grow his audience both in Korea and beyond; the general feel from his management label gradually became more hands-off.
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