Founders of some of the biggest beauty brands have formed BeautyUnited, an initiative to support frontline workers fight against coronavirus.
Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy.Goop, Huda Beauty, Revlon and more are fundraising to help frontline workers.veered into skincare with Wishful, and Uoma Beauty was gearing up to drop its Carnival-inspired collection. Then the spread of the coronavirus intensified and completely upended the industry.
The group was created by BeautyCon founder and CEO Moj Mahdara and also includes some of the beauty's heavyweights, such as Gwyneth Paltrow , Huda Kattan and Mona Kattan , Sharon Cutler , Drew Barrymore , Debbie Perelman , Bobbi Brown , Victoria Beckham , and more. The mission of the organization is to raise money and bring awareness to the Frontline Responders Fund by asking the community for small donations to raise $10 million that will go toward protective gear for essential workers. Members are also working to provide donations of personal beauty care products to healthcare workers.
BeautyUnited's first donation was to the Jacob Javitz Center, which has housed the annual BeautyCon event and is currently serving as a makeshift hospital. "I stand in solidarity with beauty and wellness founders to mobilize the resources we have to support doctors, nurses, and all the healthcare workers on the front lines of this pandemic," Mahdara said in a statement."We are resolved to support in collective actions that can have a big global impact. Now is the time to be UNITED."
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