The University of Connecticut and beauty brand Madison Reed have signed a three-year court-naming rights deal, as well as NIL deals with four athletes.
The University of Connecticut and beauty brand Madison Reed have signed a three-year court-naming rights partnership.
Exact terms of the deal were not disclosed, but the partnership is in the multimillion-dollar range, according to Madison Reed.As part of the deal, Madison Reed will sponsor UConn's Gampel Pavilion and XL Center with court-naming rights for the next three years. The school's men's and women's basketball teams play in these venues.
Madison Reed founder and CEO Amy Errett, who attended the University of Connecticut and now sits on the board of the UConn Foundation, said the deal is extra meaningful for her. The sponsorship marks the first female and grad-founded brand to gain court-naming rights at UConn. But she also sees it as good business as Madison Reed looks to capture the market of women 18 to 44 — 78% of whom color their hair, the company says — by appealing to fans of women's sports.UConn's men's and women's basketball team have a combined 17 national championships. The women's team is led by star guard Bueckers, who's playing in her senior season and is expected to be the top draft pick in next year's WNBA draft.
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