Battle of the Christmas adverts: Asda, Lidl and Sainsbury's go head to head to win nation's heart

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Battle of the Christmas adverts: Asda, Lidl and Sainsbury's go head to head to win nation's heart
France Dernières Nouvelles,France Actualités
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Supermarkets have gone head to head, battling it out to win the nation\u2019s hearts as they premiering Christmas adverts tonight during the break of Coronation Street.

Lidl’s Christmas advert this year features a bear, instead of the famous carrots, who charts the highs and lows of becoming an unlikely celebrity.The story begins when a dad shrinks a Lidl jumper in the washing machine, prompting his daughter to dress her teddy bear – creating a star.

After finding fame in the middle aisles of Lidl, the world attempts to make the bear a global celebrity.The idea will be that unwanted and brand-new toy and games will be given to children across the UK. Asda’s advert features Buddy the Elf – played by Will Ferrell, using the classic footage from the 2003 movie.The advert shows Buddy going on an adventure through Asda, getting up to his usual mischief like gobbling on pigs in blankets, signing over the tannoy and decorating the shop in fairy lights.The advert will be shown at 8.45pm on ITV.

The advert being offered by M&S this year stars Dawn French and Jenifer Saunders playing Christmas tree decorations that try and make the season extra special by stopping off at M&S to pick up luxury treats like Cherry and Orange Liqueur and a collection of mini steak Sandwiches.The long-awaited John Lewis advert – which has become something of a social media obsession in the last years – is expected to come out next week, timings are yet to be released.

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