EXCLUSIVE: In the wake of AMC CEO Adam Aron’s announcement during a recent earnings call that he’s raised ticket prices specifically on The Batman, there are some studio executives and …
‘s opening, above their average ticket price of $12.91. Cinemark was charging $11.19 on average for the Jon Watts-directed title vs. $10.63 while AMC that weekend charged an average of $13.92 to a regular price ticket of $13.21. This weekend forNow, breaking this down:–We’re in an inflation economy. And I can think of more heinous surcharges going on right now, i.e.
–The whole notion that exhibitors don’t want to approach a situation where two moviegoers sitting next to each other were charged two different ticket prices, well, that’s already happened withThis superhero surcharge is clearly an attempt to fill any loss of cash from exhibitors’ monthly subscription programs.–To those film content creators concerned that their movies on the marquee aren’t nearly as prized as a superhero movie, here are some things to consider.
However, the price hike is a touchy subject for studio execs and filmmakers, but just like studios have squeezed windows, gone theatrical day-and-date, or cut the wide release pipeline on their own power, exhibitors need to make money someplace, and that being for the weekend’s most highly valued commodity.