Barry Frank, Sports TV, Marketing Pioneer, Dies at 87

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Barry Frank, Sports TV, Marketing Pioneer, Dies at 87
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Barry Frank, the pioneer sports programmer who negotiated Olympic TV deals and represented broadcasting stars, has died

Barry Frank, the pioneer sports programmer who negotiated Olympic TV deals and represented broadcasting stars John Madden, Bob Costas and Jim Nantz, has died. He was 87.

"Barry was a visionary with guts and incredible instincts, seeing what no one else saw and bringing new deals and formats to life with drama, excitement and style. His extraordinary talents made IMG what it is today, and his fighting spirit was with him until the end. We will all miss him dearly," Endeavor President Mark Shapiro said in a statement.

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