Barrett Strong, who died at the age of 81, sang “Money (That’s What I Want)” and co-wrote some of Motown’s most enduring hits
, Berry claims the “shy” Strong, who plays piano as well as sings on the track, joined the session “uninvited.” Bradford, meanwhile, recalls Gordy inviting Strong into the room and asking him to “give me something,” which became the opening piano riff for the song. Strong? HE remembers jamming on the piano, riffing off of‘ “What’d I Say?” “I was playing, and then that little thing came up and everybody said, ‘What was that?!'” he says.
The rest of Strong’s time at Motown was just as memorable. He recalls that Motown initially didn’t want to release “Grapevine,” which he began writing during a brief tenure working for Vee Jay Records in Chicago. “They didn’t think it was a hit record,” said Strong, adding with a chuckle, “You know how it goes: They say, ‘We don’t like that,’ but when it’s a hit, everybody takes credit.” Thewere actually the first to record the song, in 1966, and Gaye recorded it the following year.
“Just My Imagination,” meanwhile, was something of a desperation project for Strong and Whitfield after a couple of other songs they wrote for the Temptations didn’t do well. “We had to get our band back,” Strong said. “If we didn’t come up with something they’d have someone else writing for ’em.” Stress aside, Strong had little but positive memories of his songwriting heyday. “It was a great time,” he said. “We were just kids, and we did it for the fun, not the money.
“Nowadays people want the money first, which I can understand,” he said. “But we used to put the product first and figured if we worked hard we would get paid. It was just an era.” Strong left Motown during the early ’70s and resumed his performing career, recording for the Epic and Capitol labels. He also co-wrote singles for the Dells. For a time Strong operated a production company called Boomtown in Detroit, mentoring and partnering with younger artists, and in 2010 he released“You don’t quit. You just slow down,” Strong said in 2016. “You take your time more. But you have to keep up, too, and relate to the younger people now. I don’t want to be left behind.
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