Since she first appeared at the New York Toy Fair on March 9, 1959, Barbie has been an astronaut, a presidential candidate, a rapper, and a video game developer, among other things. WomensHistoryMonth
From left, Barbie Astronaut from 1965, and two of the more recent iterations of Barbie, Robotics Barbie and Video Game Developer Barbie.Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.Barbie, that iconic staple of toy stores and childhoods, turns 60 this weekend.
After six decades, Barbie continues to perform as a brand. Barbie sales rose 14 percent in 2018 and the doll’s maker, Mattel, posted five consecutive quarters of growth. Retailers say she remains a toy they can count on. Target cited Barbie sales as one of the strong points of their recent holiday season.“Mattel continues to make sure Barbie is ahead of the times,” Breyer told NBC News, pointing to the ever-greater varieties of Barbie dolls available that go beyond blonde hair and blue eyes.
In 2018, the bestselling Barbie was a curvy, redheaded doll sporting a leopard-print skirt and a t-shirt with the words “Girl Power” emblazoned on it., including a Barbie in a wheelchair and a Barbie with a prosthetic leg.“By broadening their inclusiveness for girls, it broadens their opportunities and generally makes people feel good about giving girls a Barbie,” Breyer said.
“Barbie has had over 200 careers," Beck told NBC News. “That is a core pillar to what the brand stands for — showing women they can be anything they want to become.” “The average lifespan of a toy is three to five years — so it’s a testament to Barbie that we’ve been around for 60 years,” Beck said.
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