Barbie, K-pop's BTS power Mattel's surprise revenue rise; shares jump

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Barbie, K-pop's BTS power Mattel's surprise revenue rise; shares jump
France Dernières Nouvelles,France Actualités
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Mattel Inc reported a surprise jump in quarterly revenue on Tuesday as newer mod...

) reported a surprise jump in quarterly revenue on Tuesday as newer models energized demand for its flagship Barbie brand, while the launch of dolls based on Korean pop-sensation BTS lifted international sales.

“The story around BTS shows how we’re able to capture cultural trends and commercialize them,” Chief Executive Officer Ynon Kreiz told Reuters. Hasbro missed quarterly profit estimates earlier this month, blaming higher shipping and warehousing costs from the uncertainty around tariffs.

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