The “Barbenheimer” phenomenon may have started out as good-natured competition between two aesthetic opposites, but, as many hoped, both movies benefitted in the end.
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“It’s just a joyous time in the world. This is history in so many ways,” said Jeff Goldstein, Warner Bros.’ president of domestic distribution. “I think this marketing campaign is one for the ages that people will be talking about forever.” “The ‘Barbenheimer’ thing was a real boost for both movies,” Goldstein said. “It is a crowning achievement for all of us.”
IMAX showings alone made up 26% of the domestic gross from only 411 screens and 20% of the global gross, and “Oppenheimer” will have at least a three-week run on those high-demand screens. “It was a truly historic weekend and continues the positive box office momentum of 2023,” said Michael O’Leary, President & CEO of the National Association of Theatre Owners. “People recognized that something special was happening and they wanted to be a part of it.”
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