“Barbenheimer” didn’t just work – it spun box office gold.
Warner Bros.’ “Barbie” claimed the top spot with a massive $155 million in ticket sales from North American theaters from 4,243 locations, surpassing “The Super Mario Bros. Movie” as the biggest opening of the year and breaking the first weekend record for a film directed by a woman. Universal’s “Oppenheimer” also soared past expectations, taking in $80.5 million from 3,610 theaters in the U.S.
The “Barbenheimer” phenomenon may have started out as good-natured competition between two aesthetic opposites, but, as many hoped, both movies benefitted in the end. “Barbenheimer” is not merely counterprogramming either. But while a certain section of enthusiastic moviegoers overlapped, in aggregate the audiences were distinct.
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