Barbie brand 'very large canvas' for innovation: Mattel CEO

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Barbie brand 'very large canvas' for innovation: Mattel CEO
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Multinational toy manufacturer Mattel (MAT) beat third-quarter earnings estimates on the top and bottom lines. Mattel Chairman and CEO Ynon Kreiz attributes ...

on the top and bottom lines. Mattel Chairman and CEO Ynon Kreiz attributes much of this explosive success to the popularity ofThe movie will clearly strengthen and broaden the audience for Barbie... with success of the movie, it will continue to push the brand forward in years to come," Kreiz explains to Yahoo Finance Executive Editor, adding:"We also saw growth with Disney Princess and Frozen in the quarter, Monster High is performing very well.

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