Circulations of banned books increased 12% on average compared to similar non-banned titles, the study found.
"The primary goal of book bans is to restrict access to books, but conversations about the bans often garner attention on a wider scale," study co-author Ananya Sen said.
"This increased attention can either deter people from reading the book or influence consumers to read it, which would be an unintended consequence," Sen, an assistant professor of information systems and economics at Carnegie Mellon, added.
The data set contained more than 17,000 titles, including over 1,500 that were banned, as identified by
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