'Balenciaga’s “Afterworld: The Age of Tomorrow” Could be the Future of Fashion' by Alahausse metaverse fashion
beginning to dominate digital spaces, more and more brands are developing their own infrastructure to get ahead of the race of the future way of living. Partnering with Dimension, Balenciaga once again proved themselves as an innovative pioneer by creating an immersive virtual reality adventure presenting their Fall 2021 collection entitled, Afterworld: The Age of Tomorrow.
Afterworld: The Age of Tomorrow is not Balenciaga’s first experience with this digital universe either, as it collaborated with video game conglomerate, Epic Games to release exclusive Balenciaga merch for the avatars in Fortnite, as well as physical wear. The Kerling-owned brand is a part of a large push by the company-wide mission to put digital innovation at the forefront, as reported by TFL.
It is no surprise that Balenciaga and other luxury houses are creating new pathways into the future, as a study published by Grayscale Investments entitled, “The Metaverse: Web 3.0 Virtual Cloud Economies” discovered that the metaverse may be worth over $1 trillion in annual revenue, potentially competing with Web 2.0 companies who have a market power of $15 trillion.
With virtual garments and their showcasing, the limitation of quantity and timing are removed enabling fashion houses to outsize their growth in quantities that are unable to be reached through tangible purchases, all while pushing for the destabilization of physical wear at the same time.COP 26 UN Climate Change Conference
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