Bad Bunny's enormous success: Why the reggaeton artist is dominating the popular music scene

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Bad Bunny's enormous success: Why the reggaeton artist is dominating the popular music scene
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The superstar isn't just the king of reggaeton, a Puerto Rican mash-up of rap, reggae and hip hop. He's single-handedly dominating the entire music industry, at least measured by streams.

Puerto Rican rapper Bad Bunny performs onstage during"The Last Tour Of The World" at FTX Arena in Miami, Florida on April 1, 2022. Born to a lower-middle-class Catholic family, Ocasio grew up in Vega Baja, a small town in Puerto Rico. His father drove trucks and his mother taught English. That upbringing weaves itself into songs like “In the song, the title of which translates to “If I See Your Mom” in English, Ocasio sings about running into his ex-girlfriend’s mother.

Ocasio, however, embraces both playfulness and flexibility in his songs. Now, Puerto Rican Spanish is used across the urban Latin genre by artists such as Rosalia and J Balvin. “He says this country belongs to us and we're the ones who have to take control,” Valle Schorske says, translating the speech. “And he says he believes in this generation and he wants to live here with you, with us, forever.”

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