Nicole Morales' life changed over the course of Bad Bunny's World's Hottest Tour, and she credits her success to the community of young people in PuertoRico 🇵🇷🎶
's World's Hottest Tour. Soon enough, it would bring Morales on her own international excursion while following Bad Bunny's US tour leg. "Girls started to reach out to me via DM on Instagram and asked me to come to their city to do their hair," Morales recalls. Upon realizing this could become a true career opportunity for her daughter, Morales's mother Heyde agreed to help her manage her schedule, and the duo embarked on their journey from there.
Morales credits her success to the community of young people in Puerto Rico. "Getting dressed up and our hair done for concerts is a ritual now. In Puerto Rico we go all out; 'hay que darlo todo' ," Morales explains. In fact, she says there is at least one concert a month on the island, with the mecca of all concert venues beinglocated in San Juan, the island’s capital.
Before coming across Morale's TikTok, I had never really seen this concept of getting one's hair done professionally for concerts, besides big festivals such as— but as I watched friends and other people online prepare for Bad Bunny concerts throughout the summer, I spotted those butterfly hair clips and bubble pigtails everywhere. It was as if everyone had agreed on an unspoken dress code.
Morales makes you feel connected to "La Isla del Encanto" through her love for her culture, which she talked about openly during the appointments I observed. Her energy immediately makes you feel like you're a part of Bad Bunny's global Puerto Rican takeover.
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