HAMILTON, BERMUDA / ACCESSWIRE / August 29, 2023 / Family-owned spirits company Bacardi is launching a new initiative to introduce closed-loop packaging to the cruise industry this month, through a collaboration
The three-month long pilot will determine if re-usable containers - the ecoTOTE 3.0SC Cruise Edition, specifically developed by ecoSPIRITS for the maritime environment - can be used to serve BACARDl® rum on Carnival ships, in turn reducing single-use packaging by 95 percent. The concept will be tested on three ships operating from Miami: Carnival Celebration, Carnival Horizon and Carnival Sunrise.
The award-winning rum was selected for the pilot because it is among the most-ordered spirits across the fleet and a staple of some of the craft cocktails most popular with Carnival guests. The rum will be transferred from ecoTOTE to serving format using ecoSPIRITS' SmartPour technology. New silver and red BACARDl-branded SmartPours will be placed in select bars on the three ships for beverage team members to serve cocktails made with BACARDl Superior rum.
Currently, Carnival recycles single-use glass items. Each ship in the fleet is outfitted with a recycling center, where crew members sort paper, plastic and glass recyclables. Last year, Carnival processed more than 11 million pounds of recyclables.
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