A 'baby' Land Rover Defender will join JLR's compact SUV lineup by 2027 as a sibling to the Evoque, likely called the Defender Sport...
The move to introduce new Defender models is reflective of JLR’s ambition to separate each of its core brands –As part of this separation, which comes under the brand’s so-called ‘House of Brands’ retail strategy, the Defender strapline will be ‘embrace the impossible’, in a nod to the original car’s storied off-road heritage.
Defender-badged cars, he said, must have “that feeling of activation, of doing”. Even the smallest entrant into the family will embody the rugged, go-anywhere ethos that made the Defender a household name.
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