Athletes have become more vocal about using cannabis, and martial artists are some of the loudest.
in light of legalization have given fighters more opportunities not only to just be themselves, but also to profit from the plant. Fighter social media pages are now loaded with endorsements for hemp, CBD and marijuana brands, and some athletes are even bold enough to film themselves dabbing orInsane Brand, a California-based cannabis company headed by Cypress Hill's B-Real, has a deep relationship with the martial arts.
Many of the relationships I built back then in the cannabis world are still people I connect with to this day. B-Real and I started Insane a number of years ago to preserve the legacy market and support those that have been fighting for this plant for years. We are still fighting to this day.
We hope that through events like Subversiv, we will continue to link cannabis and martial arts for the public to see. Team Insane was excited to be a cannabis company sponsoring a major event, and we want to continue to do that. There are certain martial arts that align with our cultural values. It isn't about glamour; it's about respect. Respect for the culture, the history and the practice.
I can't speak for every fighter, but several members of Team Insane use it as part of their training regimen. They saw that it helps them focus during training and that the healing benefits of cannabis support the recovery process., it has been defined as the free, independent voice of Denver, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism.
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