Restored flight routes, provincial marketing campaigns help lure visitors
Despite tourism marketers’ best efforts, B.C. continues to attract fewer tourists than it did pre-pandemic.
It may be a surprise that so many mainland Chinese nationals were even able to enter B.C. in that month, given that China still had some pandemic-related travel restrictions. Chinese President Xi Jinping scolded Canadian Prime Minister Justin Trudeau in front of cameras at the November 2022 G20 summit in Bali, Indonesia, for releasing details of a meeting.
“The U.S., absolutely, is a really important market, and it is overnight visitation that is crucial for us, which is why we’re launching a campaign into Washington in California,” Maya Lange, Destination BC vice-president of global marketing, told BIV. “Typically, the exchange rate doesn’t show up in the top three, four or five things that might motivate an American to plan a trip to Canada,” Chwin recently told BIV.
Part of the reason for the decline in U.S. visitors is fewer seats on flights between Vancouver and the New York City region. Mexico and India send more visitors to B.C. than before the pandemic While visits to B.C. are down from almost everywhere, India and Mexico are two countries that are sending more visitors to B.C. than pre-pandemic.
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