James Cameron’s “Avatar: The Way of Water” snared $17 million during its Thursday night previews.
The number itself is not particularly remarkable compared to other cinematic releases this year, but the percentage of tickets that were sold for 3D and premium format screenings is quite notable.Marvel Studio's "Doctor Strange in the Multiverse of Madness" produced $36 million during its Thursday previews, the highest of any film in 2022.
– meaning that it needs to generated more than $2 billion at the global box office during its initial run in theaters. Heading into the weekend the "Avatar" sequel saw an even split between the number of 3D screens and 2D screens. This is the highest ratio of any film released this year. The second-highest was "Wakanda Forever" with 17% 3D showings.
So far, China has tallied $5 million in advanced screenings, with expectations that opening day will top $18.5 million.
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