Countries are looking at Australia’s media code as a blueprint for forcing Big Tech to pay for news. But, international interest has prompted fierce debate about how well the code actually works.
the media code of stifling media diversity by giving media giants a better deal than smaller publishers. “The primary benefactors of such a code would be a small number of incumbent media providers,” Google said in a submission to the US Copyright Office, which is currently reviewing its own media laws.
The source added these deals can cover around 50 percent of total editorial costs. But there is huge variety in how much outlets are being paid. The Conversation, an outlet publishing academic articles, says its Google deal pays for “one or maybe two” journalist salaries. When WIRED asked News Corp how much its deals were worth, the company pointed tomade by CEO Robert Thomson in November that said its tech platform deals contribute more than $100 million in annual revenue.
The Conversation is not the only publisher that tech companies have rejected. While public broadcaster ABC has deals with Google and Facebook, another publicly funded broadcaster, SBS, does not. Google’s accusation that the code favors incumbent media businesses is being used against it by critics who say Google and Facebook are giving those same media organizations preferential treatment in the deals they are handing out.
Deegan agrees the code isn’t perfect. This is not a magic bullet, he says, “this is a badly needed Band-Aid.”
France Dernières Nouvelles, France Actualités
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