The companies behind Cream of Wheat and Mrs. Buttersworth products are reviewing the packaging long used by those brands
The PepsiCo Inc. unit that sells Aunt Jemima products said it would retire the brand because of its origins in racist imagery of black people. Hours later, Mars Inc. said it would change its Uncle Ben’s brand, and two more big food companies said they would review the packaging long used by Cream of Wheat and Mrs. Butterworth’s products.
The owners of the supermarket staples, much like the owners of classic films like “Gone With the Wind” and popular police TV shows, are rethinking their products and marketing, as the U.S....
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Uncle Ben’s ‘Evolving’ Its Brand Identity After Aunt Jemima Name ChangeRice brand Uncle’s Ben’s is “evolving” its visual brand identity in an effort to address racial bias and injustices, parent company Mars, Incorporated said Wednesday
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As protests rage, changes for Aunt Jemima, Uncle Ben's brandNEW YORK (AP) — THIS IS A BREAKING NEWS UPDATE. AP’s earlier story follows below. \n The owner of the Uncle Ben’s brand of rice says the brand will “evolve” in response to concerns...
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Aunt Jemima and Uncle Ben’s to Change Brands With Racist HistoriesThe PepsiCo unit that sells Aunt Jemima products said it would retire the brand because of its origins in racist imagery of black people, while Mars said it would change its Uncle Ben’s brand.
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Aunt Jemima Will Change Name, Image; Uncle Ben's Also Plans Brand ShiftFood giant Mars now says it's 'evaluating all possibilities' for changing its Uncle Ben's brand — which has long been criticized as a stereotype. The move comes after news that Aunt Jemima will be changing its name and image.
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Uncle Ben's and Mrs. Butterworth's follow Aunt Jemima phasing out racial stereotypes in logosUncle Ben's owner Mars is planning to change the rice maker's 'brand identity' — one of several food companies planning to overhaul logos and packaging that have long been criticized for perpetuating harmful racial stereotypes.
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