Another step on Audi's F1 path...
Audi’s Formula 1 plans took another step forward earlier this month with the German manufacturer acquiring a minority stake in the Sauber Group.
This year marks Alfa Romeo’s final campaign affiliated with the Hinwil-based team, the Italian carmaker stepping aside as Audi and Sauber move closer together.“The Sauber Group is pleased to announce that, as per the plans outlined in October last year, Audi acquired a minority stake in the Sauber Group in January 2023,” read the brief statement.
According to F1 journalist Joe Saward, January’s acquisition was for 25 percent with Audi set to buy another 25 in 2024 before bringing their stake to 75 percent in 2025.Audi appointed Adam Baker as CEO to oversee the company’s initial steps into Formula 1, the Australian explaining to AS last month“There is no single reason, there are several factors that have aligned to make it extremely attractive for manufacturers, in particular for Audi,” Baker said.
“Also, F1 has increased in popularity. It is by far the best media and marketing tool in the motorsport world, and one of the best in any industry.
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