Motown in the 1960s? Warner Bros. Records in the 1970s and ‘80s? One has to look back decades to find a record company that has maintained a high level of success and creativity for as long as Atla…
Virtually every year, they’ve broken new artists, helped others into successful sophomore albums and launched new eras of their superstars. A look at the past year is as good an example as any: They broke Gayle, assisted Jack Harlow and Lizzo through the second-album challenge, and ushered in new chapters for franchise artists Ed Sheeran, Coldplay and Bruno Mars, via his Silk Sonic project with Anderson .Paak.
Below are highlights from a long conversation with the pair last month, followed by profiles of the label’s A-Team: eight top Atlantic execs who have played an essential in the company’s success: One was definitely the reception for Lizzo and Jack Harlow, because there’s nothing harder than the sophomore album. The industry is littered with stories of how difficult that challenge is, and the odds are against the artist. So to have two artists return bigger and better was great to see.
I went back to an interview you and I did about seven years ago and you said that your and Julie’s criteria for signing an artist was whether or not you could see yourself doing a boxed set with them, years down the road. Is that still the case?: I’ll tell you what’s changed — how competitive it is signing artists now that lawyers won’t give us a long enough term to even get to a boxed set. They’re cutting down the number of albums [required per contract]. It’s terrible.
Julie, is your promotion going to change things? On the one hand, it felt like a formalization of the way things probably would have run regardless of titles, but will Atlantic be different?No, Craig and I are looking at it as the next chapter of Atlantic. We kicked off Elektra [as a stand-alone company], which we’re super excited about because it’s going beautifully, and we’ve partnered with Kevin on helping to grow 300. I’ll just be doing a little bit more with everybody.
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