AT&T to drop misleading '5G' marketing for non-5G networks, after T-Mobile complaint

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AT&T to drop misleading '5G' marketing for non-5G networks, after T-Mobile complaint
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AT&T says it will stop advertising its wireless network as '5G Evolution' after a division of the Better Business Bureau determined that its language was misleading.

Now, a division of the Better Business Bureau that regulates the ad industry has recommended that AT&T stop using"5G Evolution" and"5G Evolution, The First Step to 5G" claims in its marketing. Rival T-Mobile had brought a complaint about AT&T's language.

The panel found that this language"will mislead reasonable consumers into believing that AT&T is offering a 5G network." AT&T said it disagreed with the group's reasoning but will comply with the decision. It's not clear what that means and how much AT&T uses the"5G Evolution" branding today in its stores and ads today."5G Evolution" is on the company's website, and AT&T phones carry a"5G E" icon when you connect to the 4G network.

AT&T has built out an actual 5G network since then, and says nationwide coverage will be available this summer. But it will be a while before most consumers actually notice, since so far only a handful of new phones are 5G-enabled.

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