At Puma, June Ambrose Is Rewriting the Style Narrative For Women in Basketball

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At Puma, June Ambrose Is Rewriting the Style Narrative For Women in Basketball
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These new High Court pieces by juneAmbrose are thoughtfully made, extremely stylish, and versatile.

, and Sean Combs in boundary-pushing looks, from shiny silver suits to garbage-bag costumes. Current players in the streetwear and hip-hop space owe a lot to this pioneer, whose iconic looks changed the narrative — opening the gilded gates of high fashion to deserving music stars., she continues to push the envelope and shift paradigms. After quickly selling out the first installment of her debut basketball-inspired lifestyle collection, High Court, for Puma, Ambrose left consumers wanting more.

"Everyone had an idea of what this drop would be because there's so much competition in the space," Ambrose tells POPSUGAR over Zoom."But I had to tap into my AI [authentic intelligence] and cancel out the noise." The collection, which features an array of highly functional and versatile pieces, centers the humanity of the women who will be wearing it. Designing during the pandemic, Ambrose looked to their lives outside of basketball for inspiration.

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