Asia's richest man, Mukesh Ambani, has announced plans to relaunch an iconic 1970s soda brand that once rivalled Coca-Cola and Pepsi, prompting a wave of nostalgia on social media among the millions of Indians who grew up drinking the beverage.
The brand filled a void in the South Asian country at a time when its more famous American rival Coca-Cola was not available, and the news of its return has prompted a flurry of interest from middle-aged Indians who remember drinking it in their youth.
"So many childhood memories ... If it tastes anything like it did, Campa Cola will sell on nostalgia," he wrote. In its absence, the Indian alternative Campa Cola became immensely popular and soon grew to lead the country's soft drink market.
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