As War in Ukraine Escalates, Fashion Designers Seek Safety

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As War in Ukraine Escalates, Fashion Designers Seek Safety
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The Russian invasion of Ukraine has emboldened some fashion designers to stand strong and has led others to seek safety.

As more U.S. military troops were being deployed to Germany in response to the invasion of Ukraine, major retailers like H&M and Adidas kept a watchful eye on the situation. H&M has closed its nine stores in Ukraine until further notice, according to a company spokesperson.Some fashion designers based in the capital city of Kyiv, such as Alina Kachorovska, had taken shelter in underground subway stations to avoid the airstrikes.

Noting that Kachorovska’s design studio is not located in a secure building, Sidary said she had relocated to take shelter but is “standing strong with her family.” Acknowledging reports that Putin plans to strike Kyiv repeatedly and overtake the capital city, Sidary said, “I think we need to brace ourselves for what’s about to come.”

As recently as Wednesday, despite the then-threat of military action, staffers at Ienki Ienki were eager to discuss how the brand had spent six months designing parkas for scientists from the Vernadsky Research Base working at the National Antarctic Scientific Center of Ukraine. Ienki Ienki presented its collection in Milan Wednesday as planned.Skibina said they are keeping “a cool head and a fiery heart,” and are staying in touch with family and friends as a sign of support.

Having heard from friends in Ukraine who are actively involved with a charitable organization, Ivantsova is trying to determine how to get Ukrainian residents what they need through other friends, who work in diplomatic relations. “I was told today that even hot water is not working. We need to figure out how things can be shipped to Ukraine because they are saying now that a lot of airports [there] will be bombed. Some of them already were bombed,” she said.

As of Wednesday, the founders of the Gunia Project, Natalia Kamenska and Maria Gavrilyuk, planned to remain in Kyiv. A spokeswoman for them said Thursday that communication in Kyiv is periodically lost due to the airstrikes. She said Kamenska and Gavrilyuk would comment Friday, adding that “Today is so emotional and now the main thing for us is to survive the night.”

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