The longstanding college athletics model is changing—even dying. And as the SEC and Big Ten grow, where does that leave the ACC? RossDellenger on the league’s options
As the College Sports Gap Widens, the ACC’s Jim Phillips Digs In
“If we take the path that it’s only going to be about football and basketball, shame on us,” Phillips, the ACC commissioner, said before hundreds of reporters at his league’s media days Wednesday. Soaring television dollars have not only rightfully opened the door for college athlete compensation but are now also splintering the major conferences, dividing them financially in a way that is untenable. While conference membership shifts in a volcanic way—Texas and Oklahoma to the SEC; USC and UCLA to the Big Ten—more tectonic plates are stirring below the surface in the form of athlete employment.
As much as he’d like to be, his league isn’t behind the gates. Despite having the largest grouping of big brands in college football and basketball outside of the Big Ten and SEC , the ACC is not in the club.
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