From golf cart commentators and an AI chatbot trash talking Charles Barkley, the 2023 WBD Sports event will lean into irreverence.
“Maybe I’ll get a few Coors Lights to kind of calm me down,” Mahomes said during a virtual press conference for the event. The headcovers for Mahomes’ clubs will also bear the Coors Light logo, with the beer brand serving as a sponsor ofThe TV advertising market remains choppy, and hopes are fading that the second half of the year will bring a stark improvement. But one piece of the TV ad puzzle has remained strong: Live sports.
In other words, if a major sports league has an official soft drink partner, that could limit the opportunity for other soft drink makers. That isn’t the case here.is also early to the game in what could become a lucrative new opportunity for TV networks and streaming services: The AI ad. Microsoft will use the event to tout its new Bing search engine, which is now powered by the same OpenAI tech behind ChatGPT.
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