William Shatner, Jeff Bezos and the culture of space travel in America: When fiction, science and commercialism collide, anthonyted reports, strange new worlds emerge.
Bezos even fleetingly considered calling Amazon “Makeitso.com,” after Capt. Jean-Luc Picard’s favorite command in “Star Trek: The Next Generation.”
That kind of storyline — hope, heroism, competitive dominance and an unerring sense of competence that can at times overlap with testosterone — could be one key reason why the commercial space outfits are thriving. At a moment when NASA and nation-focused space travel lacks a compelling Hollywood narrative, the entrepreneurs and their marketers step right in.
And there it is again — the storyline, compelling as ever, stealing oxygen from other important questions. Should we even be colonizing space? Don’t we have enough going on here at home to worry about? Aren’t there people with problems more pressing than this who could use the cash?
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