With donations for the restoration of Paris' fire-ravaged Notre-Dame Cathedral hitting almost $1 billion dollars, questions are being raised about why some billionaires and corporations offer, so quickly
This handout grab of a video taken from a plane on April 15, 2019 shows smoke and flames rising during a fire at the landmark Notre-Dame Cathedral in central Paris.
Hours later, his great rival Bernard Arnault, France's richest man and the head of Louis Vuitton owner LVMH, announced he was donating 200 million euros, moved by the alarming pictures on TV, according to a group spokesman. "These brands stand for France and they sell around the world, so anything that puts the France brand at the centre of people's minds is going to help them and how they are regarded," he said.Online, LVMH's announcement of the donations was met with a host of comments on Twitter, from France and abroad, suggesting the money might be better spent in Africa or combatting climate change than rebuilding a cathedral.
"It's the public that will end up bearing the cost," said Gilles Carrez, a member of parliament for the centre-right Les Republicains party, who sits on the finance committee. "No doubt big brands want to genuinely demonstrate their empathy and show support to the re-building of an artefact that is not just a building but a cultural symbol," said Keith Glanfield, a professor at Aston Business School.On Twitter and Facebook, and in the auditorium of the European Parliament, the question was less about whether they and others should give, and more about why such generosity was going towards an old building hit by a disaster in which no one died.
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