As LewisCapaldi hits No. 1 on the Hot100, SIRIUSXM & Pandora are testing their hit-making power
A cross-platform push behind"Someone You Loved" marks SiriusXM and Pandora's first joint effort to break a song since merging in February.'s sleeper hit "Someone You Loved" reached the Hot 100 summit Monday , marking the latest and greatest in a string of wins for the 23-year-old Scottish singer-songwriter, who was relatively unknown a year ago., who is taking Capaldi's achievement as an indicator that the broadcast giant's recent experiment worked.
"Someone You Loved," an emotive break-up ballad released by a buzzy new U.K. artist, felt to Greenstein like the perfect song to start with. While there was no official partnership with Capitol involved, SiriusXM and Pandora launched a months-long cross-platform push behind the song in late 2018 -- their first joint effort of the kind.
On Dec. 18, 2018, a little over a month after the release of "Someone You Loved," Sirius says that The Pulse became the first satellite station in the U.S. to play Capaldi's single. Shortly after the Pandora acquisition, the companies ramped things up: For the week of April 14, the song was placed as a Pandora featured track, and added to some of the platform's largest stations and playlists, like Today's Hits .
“When SiriusXM/Pandora made the decision to put the weight of the company behind Lewis Capaldi, you could feel it," says Capitol Records executive vp of promotion . "They went all in with Hits1, The Pulse, The Blend and a remix on BPM -- even Howard Stern was talking about Lewis."
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