An expanding network of social media personalities is amplifying and echoing President Nayib Bukele of El Salvador. That's creating an echo chamber as Bukele strengthens his grip and seeks to hold on to power.
Douglas Guzman takes video with his smartphone at Liberty Plaza in San Salvador, El Salvador, Saturday, June 24, 2023. Guzmán is part of a network of social media personalities acting as a megaphone for, and cashing in on, El Salvador President Nayib Bukele’s message. Douglas Guzman shows his press credentials for content creator before filming at Plaza Libertad in San Salvador, El Salvador, Saturday, June 24, 2023.
An avatar of El Salvador’s President Nayib Bukele is projected on a giant screen during the closing ceremony of a congress for cryptocurrency investors, in Santa Maria Mizata, El Salvador, Nov. 20, 2021. After working years in political advertising, social media was key to Bukele’s rise to power five years ago. People film with their mobile devices at Plaza Libertad in San Salvador, El Salvador, Saturday, June 24, 2023.
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