Sherri McMullen opens up about what business has been like a week after closing the doors to her Oakland and Palo Alto shops.
). Hundreds of designers and boutique owners are facing an uncertain future, Sherri McMullen included.in Oakland in 2007 and christened a second location in Palo Alto in September of last year. Brands like Khaite, Rachel Comey, and Ulla Johnson are among her top sellers. A week ago, she shuttered her doors “to protect the health and safety of clients and employees.” With both locations closed, it’s been difficult to keep a full staff.
The store’s Instagram feed is a mix of current spring 2020 collections ready for purchase and posts about supporting small businesses both in the fashion space and beyond. As hopeful as she is, McMullen acknowledges, “It will take time to recover.”
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