After Live Nation announced it would stop taking merch fees at some shows, artists like Laura Jane Grace and Jeff Rosenstock hope the rest of the industry will follow suit
Artists Sound Off on Merch Sales Fight: ‘It Feels Like You’re Dealing With the Mob’
For years, the most vocal artists have been saying the policy needs to go, and they saw a significant development last week supporting that position.from artists at 77 of its club and theater-sized venues across the country, and artists hope the initiative from the industry’s most powerful corporation will lead to wider spread adoption across the business, and at venues of all sizes. . “It’s a fucking heist to get it to where a lot of the time bands are playing for free.
Live Nation’s program, which is also gifting an extra $1,500 to artists playing at the participating venues, has already coaxed polarizing industry reaction. The announcement caused confusion over wording in the release that said that the new program would save artists millions “through the end of the year,” leading some artists and insiders to think it would only last the next three months. But that end date has not been confirmed, and Live Nation has maintained that the program is open-ended.
“When Live Nation and AEG started gobbling up the small- to mid-sized rooms — as a person touring for a long time — I did see an increase in the percentages being taken,” Rosenstock says. “You’d like to hope that something like this will set the tone for other venues but I’ll believe it when I see it.”
As NIVA and Wall referenced, some indie venues had already committed to letting artists keep all their merch sales; Ineffable Music Group, for example, ended merch fees in January after the band Lawrence spoke out about the fees in their statements to a senate judiciary hearing focused primarily on Live Nation and competition in the live music industry.
That argument, however, doesn’t seem to land with the artists, who say that if a venue is struggling, it should figure out other ways to make ends meet without dipping into their merchandise.
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