Legendary artist Carlos Cruz-Diez created the world's trippiest watch with Hublot.
Carlos Cruz-Diez's "Chromosaturation" installation is displayed as part of the Light Show at the Hayward Gallery in 2018.Works like Cruz-Diez’s “Physichromies” series, in which strips of multi-colored cardboard and plexiglass create a disorienting effect, are rendered with extreme precision.
“It’s a living piece of art, linked to time,” said Hublot CEO Ricardo Guadalupe in an interview at the watch’s launch on Thursday at the Espace Expression Gallery in Miami. “I think this kind of kinetic output works really well in a watch. To just do a painting in a watch is nothing special. But this is specific, and so it works.”
Cruz-Diez’s son, Carlitos Cruz, reaffirmed his father’s passion for machinery and science. “My father loved watches,” said Cruz. “He visited the factory and was immediately fascinated by the machines, the precision. He was like a child, so happy with the machines.” The Cruz’s are a tight-knit family, and various relatives run branches of the Cruz-Diez Foundation all over the world. Cruz-Diez strongly believed that art and life were one and the same, bringing his family into his studios to help with his work, a contrast to the stereotype of the neglectful, solitary male artist. Cruz spoke passionately about his father’s work, with great pride. He loved the new collaboration with Hublot. But he also likes to wear an Apple Watch.
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