The concession, which opens in late November, will be located on the store’s third floor.
The shop-in-shop is located on the third floor and spans 893 square feet. It will be cast in the brand’s signature monochrome palette of soft grays and feature custom-made tables and objects made from the same terrazzo stone that features in the stores.The lounge area will also include restored pieces from a collaboration with Artek 2nd Cycle, the platform for pre-loved Artek lighting, furniture and other everyday objects from the Finnish heritage brand.
The brand also has a new head of design and creative, Ella Soccorsi, who joined in May. In an interview, Soccorsi said the brand was eager to introduce the new shop-in-shop format, and to showcase its aesthetic and ethos. “The store space is becoming more of an experience space, and we really want customers to feel at ease and spend time once they come in. Also, we thinkis really a great place for us to meet our existing customer, and to meet new customers as well.”space is meant to be “an introduction to Arket,” and will offer basics, such as T-shirts and cashmere sweaters, and also statement outerwear. Homeware will include products such as blankets and ceramics.
She added: “It has this Nordic sensibility. It’s very calm and orderly in the way that the products are and laid out for the customer. And I love the marketplace contrast to that, where we carry brands that complement our own, brands that can have a completely different style.”
France Dernières Nouvelles, France Actualités
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