Across 13 days and 48 Group Stage matches, Spanish-language coverage of the FIFA World Cup Qatar 2022 has averaged a Total Audience Delivery (TAD) of 2.07 million viewers across Telemundo, Universo…
Overall, streaming has comprised 28% of Telemundo’s total viewership for the World Cup, an unprecedented figure. Telemundo is averaging a TAD of 2.07 million viewers through the first 48 matches across all platforms with streaming responsible for 578,000 of those viewers on Peacock and Telemundo streaming platforms , which is up 160% vs. 2018 .Argentina v. Mexico on Sat., Nov. 26, is the most-streamed FIFA World Cup match in U.S. media history, regardless of language.
Peacock has been in the No. 1 spot on the App Store for free iOS apps nearly every day since the tournament began.FIFA World Cup ancillary programming across daytime is performing significantly above its respective daypart prior four-week averages, including post-show Debate Mundial with 1.6 million viewers, a lift of +350%.
[Data not yet available for all 13 days of the tournament. Telemundo, Univision and Unimas comprise the three-network Spanish-language audience.] Tue., Nov. 22, was highest-rated Tuesday ever in network history for Total Day with 1.24 million viewers.Black Friday, Nov. 25, averaged 1.27 million viewers ranks as the most-watched Friday in network history.
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