It’s easy to think there’s a revolution afoot when mannequins that stray from the skinny, Amazonian ideal gain viral fame. hazelcills on the pseudo-revolution of the plus size mannequin
putting plus-size mannequins in stores. But months later, despite the press attention for big-name mall brands that buy and display plus-size mannequins, skinny still rules the mannequin industry. And in a rapidly changing retail landscape where brick-and-mortar chains topple like dominoes and malls across the country shutter, the mannequin, an object of derision and projection since its invention, doesn’t seem as relevant as it once was.
Brands suddenly seem more aware of the fact that not only are plus-size mannequins a good press opportunity, but reflect a deeper reality of the market. President and COO ofSteve Beckman says that while plus-size mannequin sales have always been a big business for them, selling sizes up to 22, it’s traditionally been for plus-size specific retailers. Now, he says, retailers typically buying straight-size mannequins are starting to add plus-size mannequins to their lists.
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